Over a two year period I helped to transform World of Kiehl's, populating the informative, shoppable area of the Kiehl's site with articles that build customer product knowledge and deepen the power of the brand. A fusion of cutting-edge science with natural ingredients, Kiehl's has a long heritage and continues to lead in the skincare category with regular new launches alongside old favourites. I employed creative storytelling to bring this brand and all its benefits to life and worked closely with the SEO team to analyse data driven insights and create the most relevant and impactful stories.