As part of a two year contract with L'Oreal Luxe brands I wrote many customer facing, shoppable articles for YSL Beauty including many seasonal pieces around holidays, new products and icons. I worked closely with the SEO team and helped to boost search results significantly, I worked with a new US AI platform to build SEO results along with Glimpse. I also wrote the FAQs content across the YSL site and PDP pages which were offered to specific retailers including Boots, Superdrug, The Perfume Shop, John Lewis, Debenhams, Sephora, Selfridges and Look Fantastic.