AlumierMD

I wrote for the medical skincare brand for 3 years on various projects including B2B and B2C copy. I worked across the US and UK teams to define tone of voice, re-write digital assets and create new email copy standards. Working with key stakeholders across social and marketing teams I created an informative, brand building blog with shoppable articles updated monthly. This legacy piece of over 30 articles contains relevant seasonal content that serves customer needs throughout the year.

Skincare Scaries: How To Repair Your Skin Barrier

It’s not ghosts and monsters we’re afraid of this Halloween, but a compromised skin barrier! Let’s explore the phenomenon that is more likely to spook us when the weather gets cooler and the pumpkins come out . . . 
Made of lipids (ceramides, cholesterol, fatty acids and oils), water and proteins, the skin barrier keeps moisture in, and irritants and environmental aggressors out. It’s a vital part of our skin defence, protecting against damage from pollutants, free radicals and other aggressors...

How Peptides Can Transform Your Skincare Routine

Polypeptides have been making waves in skincare circles for a while now, so if you’ve heard about them and want to know what peptides can do for your skin then WELCOME. Biochemists you may go to your labs; everybody else - prepare to be amazed.
 
In our bodies peptides act as messengers between cells telling them when to activate, when to go dormant, when they need to go into repair mode etc. If you put enough peptides together you get proteins and, guess what? Collagen and elastin AKA the build...

Navigating Menopause Skin Changes: Empowering Your Skincare Journey

Far from the taboo word it used to be, MENOPAUSE, (shout it from the rooftops!) has become part of our cultural consciousness and it now seems old-fashioned to think of it as embarrassing. It’s simply a natural stage of life! The word menopause describes the first year with zero periods, the transition to this is named perimenopause and it’s during this time that we see a lot of skin changes. Once we hit menopause the ovaries stop producing hormones which brings its own skin challenges, but alon...

How to Build Longevity in Skin Health - Go Beyond The Glow With Our Ne

Autumn is well and truly here and with it the very first inklings of (whisper it) the holiday season, so (drumroll) we are thrilled to announce our 2024 Holiday Kits! Our AlumiGlow Boosting Gift Set and AlumiGlow Brightening Gift Set are now available and are the perfect holiday gift sets for you to Go Beyond The Glow this festive season. These exclusive gift sets feature high-performance formulas to enhance your skin’s glow now AND promote longevity of skin health into the new year.

 
In the...

Why Autumn is the Perfect Time for a Skin Reset: Prepping for Chemical

From bold knitwear to skincare upgrades, autumnal new beginnings take many forms. We can let the summer live on in our glowing complexions as temperatures dip. That means scheduling our favourite big-impact, rejuvenating treatments: peels. 
 
A chemical peel is simply an exfoliating solution containing actives including alpha-hydroxy (AHA) and/or beta-hydroxy (BHA) acids applied by a skincare professional to help the body shift dead skin cells. AlumierMD’s customised exfoliating peels reduce the...

Beyond the Label: Myths About SPF Protection

It’s no wonder SPFs are the subject of countless articles about ‘myth-busting’ when there are so many misconceptions surrounding them. It makes sense: How can the function or performance of a product with such variation in its capability to protect our skin from burning, ageing, DNA damage and oxidative stress, be reduced to a single number? It’s a minefield out there but we are here to decode what sunscreen labels say — and what they don’t — so you know what to be aware of when you’re shopping...

Festive Skincare Prep: Your Guide to Glowing Skin

Gift yourself skin that glows with health whether you’re hibernating, hosting, or hopping from party to party this season. We’ve got all you need to prepare your skin for a radiant December but if you’ve left it late (oops) and need an emergency red carpet skin rescue we’ve included our pro festive skincare hacks too. Choose both and you’ll feel brighter than the twinkling lights this December. 
Alpha Hydroxy Acids (AHAs) dissolve the bonds that keep dead skin cells attached for gradual improvem...

Skincare Trends 2024 Recap – Hype or Hope?

As 2024 comes to a close we’re taking a look at some of the best and worst trends of the year, here’s your chance to find out which ones were just hype and which ones give us hope for better skin.  From skin cycling to banana Botox and barrier betterment, reporting on the dermatology trends actually worth knowing about is a balm to our soul. We loved it when retinol sandwiching became a thing, as this method (moisturising before and after your retinol application) is something our skincare exper...

AlumierMD to the Rescue: Under Eye Skincare Essentials

Reach up and touch your eye area – it feels more delicate than the bouncier skin on my cheeks, right? The skin in this area IS more fragile and needs special attention.  
 
This extra sensitive area is home to the thinnest skin on your body with zero oil glands meaning it can get dry very easily. The delicate skin is more prone to the signs of ageing and is the first place to show fine lines. It’s also a terrible secret keeper, revealing signs of stress, lack of sleep and dehydration, it’s a uni...

Men’s Skincare 101: A Simple Routine for Healthy Skin

Dear men, hello, this one’s for you! We would never presume that you neglect your skin – and when we say men’s skin, we mean skin of any gender that is rich in testosterone (all of our products are gender neutral and suitable for everyone). The thing is daily skincare is just as important for men’s skin as it is for women’s and anecdotally, we find less men following an AM and PM skincare routine. It’s important for you to take care of your skin because neglecting it can lead to issues like prem...

Seasonal Shift: Skincare Tips for Winter

When the temperature plummets we start talking winter skin as quickly as we bring out the knitwear, hats, and cosy coats. There’s no magic wand that will solve winter skin issues, it’s more complex and intricate than just adding a thick moisturiser to your daily skincare routine. Let us explain . . .
Understanding how the changing environment impacts the skin’s function and how skincare ingredients work to combat issues is the key. For example, hyaluronic acid is a humectant, meaning it draws wa...

Activating Good Skin Days – The Powerful Benefits of Vitamin C

Let me introduce myself, the writer of AlumierMD’s blogs and emails and many other beauty bibles across the web and in print. I’m approaching 43, and with 20 years behind me writing in the beauty industry, you can believe I’ve got a handle on the benefits of vitamin C (want to dig deep on vit C science? Try Not All Vitamin C is Born Equal). So, vitamin C is a powerhouse active that really helps to brighten, support skin architecture for firmer skin and reduce the appearance of fine lines and wri...

Ceramides vs Prebiotics: Which Ingredient Is Best for Dry Skin?

Dry (skin) Jan is well and truly done, but the central heating is not going off yet and dry, tight feeling skin is still a theme for complexions all over the northern hemisphere. If you want the 411 on dry skin (what? Why? how?) check out our previous blog – Dry Skin: Everything You Need to Know. For now, come on a deep dive into the best ingredients for dry skin and they might just surprise you – ceramides and pre-biotics . . .
Ceramides are naturally found within the skin barrier, they’re lipi...

The Ultimate Skincare Gift Guide for Valentine’s Day

We’re all about celebrating love in all its forms, whether that’s self-love, romantic love or even friendship, and for Valentine’s Day we like to gift skincare (of course!). There's nothing as satisfying as nailing the perfect skincare gift for someone you love, but how do you get it right when no two skincare routines are the same?
It starts with knowing who you are shopping for! Fear not, no matter who you're shopping for, you will recognise yourself or your loved ones in our epic gift guide...

Dry Skin: Everything You Ever Needed To Know

Dry (skin) January might be over, but the winter weather remains, meaning all skin types are at risk of roughness, tightness, and discomfort.  If dry skin is a new battle for you or one you wage all year round, we’re here to help. Knowledge is power so get informed and get your skin looking dewy and feeling comfortable and nourished, even in the depths of winter (yes February we’re talking about you). Today we’re busting myths, setting the record straight and answering all your burning questions...

The Ultimate Guide to Eye Skincare

Houston, we have a problem! It’s my eyes! Well, more specifically, the skin around my eyes, which, now that I've hit 43, is looking rumpled, wrinkled and worryingly – my trusty concealer is looking cakey. I’ve got dark circles, I’ve had them forever, and they’re not disappearing, even when I get 12 hours sleep. I’ve accepted them, (they’re even a bit glamorous in a Debbie Harry, rock’n’roll kind of way). The thing is my eyelid, inner eye and under eye area are three shades darker than my skin –...

A Guide to Combining Skincare and In-Clinic Care

When you meet your skin pro, either for the first time or at a seasonal review, do you talk about your skin goals? Do you dream big? You can, and in fact you should, because there’s so much you can achieve if you choose our 360° approach, which combines personalised advice with in-clinic treatments and medical-grade skincare. Your experienced skin pro will help you to target your skin concerns with this multi-layered method, which will see you hit your skin goals so fast you’ll get the opportuni...

Myth Busting: Chemical Peels

We know how important it is to personalise your skincare regime and for the best results, our 360° approach includes both at-home skincare and in-clinic treatments. In-clinic we hear you chorus? Yes! While at home skincare gets a lot of hype around here, in-clinic procedures performed by pros are, by definition, just too powerful to be done at home - think laser, injectables and chemical peels.
One of the only treatments able to dramatically impact the skin's surface, chemical peels are often m...

How Antioxidants Support Redness-Prone Skin

All the skin buffs out there (hi!) know April is Rosacea Awareness Month. As a global community of skincare experts, we stand united with anyone and everyone who wants to kick redness to the curb... and we know a few insider hacks, too. Enter antioxidants. Usually hailed for their benefits in preventing premature ageing, they don't get the hype they deserve for strengthening the skin and subsequently, reducing the appearance of redness. 
When skin is red and eruptive, it can be tempting to grab...

What Do Peptides Do for Skin? The Science Behind Their Anti-Ageing Pow

Next-level skin requires next-level ingredients: enter peptides. These powerful fragments of proteins have many incredible uses which we’re about to dive into. New to peptides? Start with How Peptides Can Transform Your Skincare Routine. If you’re a skin nerd (us too!) looking for a science lesson on peptides for skin, you’re in the right place . . .
 
Did you know that peptides are not just a skincare ingredient? They’re a natural part of our bodies and we have hundreds of natural peptides in o...

Ageing Skin: How to Support Skin Longevity

Ageing is a privilege, a natural part of life, and we all know ageing skin can look just as beautiful as young skin. Skin longevity is all about making sure your skin is healthy for a very long time and radiant at any age - we can help with that! Good barrier strength, uber hydration and killer rejuvenation and repair potential are key to skin longevity. Remember, your skin is never going to be younger than it is today so honour it with a committed caring skincare routine, and it will respond wi...

Rosacea Realities: Things I Wish I Had Known from Day One

April is Rosacea Awareness Month, so it’s no surprise that we’re talking all things redness-prone skin. What is rosacea skin? Get the 411 on rosacea symptoms and redness relief by reading last year’s Rosacea Awareness piece, packed with education on this skin condition and advice on how to take it on. 
While everyone’s rosacea journey is personal and unique, there are some common A-HA moments we hear about time and again. From misdiagnosis to mistreatment, rosacea can be one of the trickiest and...

There’s No Such Thing As A Healthy Tan

Public service announcement: tanning is a sign of skin cell DNA damage. Yep, sorry (not sorry) to inform you that tanning officially damages your skin at the very deepest level. Why does that matter? Well, it’s that damage that causes everything we tend not to like about our skin… lines, uneven skin tone, large pores, and even skin sagging. For many years, tanned skin has been considered by many as ‘healthy’ skin and therefore changing your perception of a tan is difficult – but we’re up for the...

5 Reasons You Can't Dump Your Skincare Pro This Summer

POV: Your skin is on point, you’re full of confidence and having the best summer! Yes! This is also our goal, and we have spent the darker months investing time, energy, and money into our skincare regimen ready for this moment! Trouble is, now that summer fun is here, it’s absolutely not the time to jack in those active ingredients or forget about your pro.
 
1.         You Need Your Pro More Than Ever In The Harsh Summer Months  
Yep, the summer wreaks havoc on our skin. It’s arguably the har...
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